Consider The Power of One Promotional Product
Most corporations buy stationary products at Office Depot or Office Max. Sure you could do that. Hey it’s convenient and local and, sometimes the price is even competitive. However, you can only brand certain items that they choose or you can’t do it at all and you are forced to buy blank goods. What i’m saying is if you don’t like what you’re putting your brand on and you can’t do it at that store, then why waste the corporate dollars on something that is not helping your company?
When you consider the impact of something as simple as a pen or a business card you began to understand how something so small can mean worlds to the prospective client seeing the item. A study was completed a couple of years ago in our industry that actually tracked the life of one branded pen. The average life of a standard BIC Stic Pen is roughly 1 year and in that one year 30 – 35 people will use that same pen. That means 30 – 35 potential clients that you have reached with a $0.30 pen. Now, consider a Post-It Pad. The life of a Post-It Pad is a little different. These are used every where and for every little note. The life span of a Post-It Pad is 1 to 3 months but depending on the number of pages, the number of people that see each page is different. Here is an example: 1 page can reach 20 people, so 50 pages reaches 1000. Not too bad for an item that can be bought for less that a dollar with you brand on every single page.
Remember the power each item has and the impact that it can have when you let people take them as giveaways. Don’t forget that you can contact our office at anytime if you have any questions.
Joseph Buhler
sales@davisincentivegroup.com
